August 18, 2016 Jeanne Bliss Interview on “The Marketing Book Podcast” I had the pleasure of speaking with Douglas Burdett for his Artillery Marketing podcast recently. Enjoy! Read Full Post
August 4, 2016 Customer retention strategy: Is it too late? Companies often focus 3-to-1 on acquisition as opposed to retention, even though retention of customers is cheaper. Then they worry that it’s too late. Is it? Of course not. Read Full Post
July 21, 2016 CCO Survival Skill: Creating a United Leadership Team What three common behaviors drive this process? Read Full Post
July 19, 2016 Customers As Assets: Getting there quickly You want to value customers as assets, but you also might have quarterly pressures from your boss and colleagues. How do you build relationships in the interest of time? Read Full Post
