What would you like to learn about? Choose from these categories:

February 19, 2019

Make Memory Creation the Currency of Your Brand

Beloved, Make-Mom-Proud companies work, craft, and deliver memories that customers remember and yearn for and go back to. They go out of their way to understand where their customers are emotionally. Learn how to cultivate a culture of memory creators in this Daily Dose video episode.

February 14, 2019

How One Insurance Company Transformed its Customer Experience at the Enterprise Level [PODCAST]

I chat with Scott Campbell, the senior vice president, and chief client officer at American National, which offers personalized insurance coverage for life, business, and auto expenses. Scott details how his marketing experience has been useful for him as a CX leader, allowing him to understand the importance of wrapping up the work and communicating it back to the organization.

February 5, 2019

CX Opportunities in 2019: What We Can Learn from the Forrester Customer Experience Index

As companies are ramping up their 2019 initiatives at the beginning of this year, it’s a good opportunity to look back on what we’ve learned in 2018. As customer experience leaders, we have to set the tone for our organizations by acknowledging customer needs and motivations. Today, I want to explore 3 challenges brands are facing in 2019 and what your company should do about them.

February 1, 2019

How the Cincinnati Zoo and Botanical Garden Approaches the Visitor Experience [PODCAST]

This conversation with Rhiannon Hoeweler, the Vice President of Visitor Experience, Strategy, and Fun at The Cincinnati Zoo and Botanical Garden reminds me that we can’t forget about the importance of the customer experience when it comes to cultural institutions. I hope you enjoy this episode, as Rhiannon and I chat about planning the zoo’s visitor experience.

January 29, 2019

Focus on Earning a Long-Term Relationship, Not Making the Sale

Make Mom Proud companies work to replace tactics with establishing a relationship with customers; they aim to guide rather than hide; they educate customers with facts, which they clearly lay out for them so customers can make informed decisions. So work to earn the relationship. Don’t make that sale. Learn more in today’s Daily Dose video.

January 17, 2019

How to Connect Your Employees to Your Customers and Company Mission [PODCAST]

I chat with CCO Lisa Henken Ramirez, about implementing customer experience Netspend, a young, a finance-related company. As the banking industry continues to focus more on customer experience and innovation, I think this is a good conversation to have at the beginning of 2019.