— INC. Magazine —
#1 on the list:
9 Binge-Worthy Marketing Podcasts
– Jeanne Bliss
Are you leading customer experience in a global organization? There’s such a range of considerations when you’re transforming customer experience on a large scale — but actually, there are many skills and techniques that you may have gained from your previous experience at a smaller organization, that can be translated …
Adrian Swinscoe and I have a fun, quick rant about some of the things that are bothering us when it comes to customer experience and how it’s approached. Adrian is a customer experience consultant, a Forbes contributor, and the author of the book, Punk CX.
How do you create the right kind of environment in order to be part of someone’s consideration set? As the Chief Experience Officer of TGI Fridays, the familiar neighborhood restaurant chain, Sherif Mityas, has been leveraging his background in merchandising, marketing, and retail, to figure this out. He shares a 3-Gate process for filtering new customer experience initiatives through.
Customer success is more than just a buzzword, and Guy Nirpaz, the CEO and founder of Totango, and author of Farm Don’t Hunt: The Definitive Guide to Customer Success, talks to us about how to realistically integrate customer success into customer experience.
Jennifer Severns, Chief Experience Officer at the American Marketing Association, a nonprofit organization, discusses some of the challenges she faced while coming into an organization that helps chief marketing officers, chief customer officers, marketers, and others, determine and understand their role in the world.
In this episode with Curt Balara, CCO of Bel Brands, we discuss customer experience for a retail, B2B2C company. We chat about how essential it is for the consumer packaged goods industry to become more customer-centric. One thing you’ll definitely want to tune in for is Curt’s advice on elevating your relationships with partners and approach to joint business planning.
Clarity for how you improve lives, and your leadership behaviors and actions are what will fuse people to you. They will define how you will be remembered…How you earn admiration…and how you grow. In a marketplace that values congruence of heart (what you know is right) and habit (how you act)…the memory of how you help others achieve their goals, and who you are as people becomes the greatest currency of your brand. Let’s find yours.
