If your customers look back on the part of their lifetime when they used your products, will you be remembered?
The need for wheels without the resources for owning a car has been a perennial dilemma of college students. Zipcar wanted to provide the solution and do it in a way that appealed to waves of collegians reared on technology, increasing gas prices, and the power of community. The solution itself is game changing—zip in and out of a parking spot near your dorm without going anywhere but the Internet to do the paperwork.
Zipcar’s goal is to connect with customers early in their car-driving experience and hold them close through adulthood. Playing to the college student’s desire for instant gratification, the Zipcar experience is a perfect fit.
