What if every registration confirmation email greeted you in a personalized manner that’s consistent with a brand’s personality? Surprisingly, few businesses have clued in to the fact that communication exposes how much (or little) they consider the customer on the other end of the email, letter, notification or packing slip.
Most companies consider these touch points as tasks they have to execute – not opportunities to showcase their personality and connect with customers in a real and human manner.
Evaluate the personality of your communication and show your true colors.
