September 29, 2015 Expand Customer Listening with Your Customer’s Unaided Feedback Your customers unaided feedback provides real-time trending on issues as they are occurring. Read Full Post
September 22, 2015 Marketing Hope Employees model examples set by your decisions. Customers need to know you act on their words. Give them good examples to follow. This is marketing hope. Read Full Post
September 17, 2015 Keep it simple – touchpoint mapping My recommendation to touchpoint mapping is to keep it simple and capture the set of initial priority touchpoints along the customer journey. Read Full Post
September 15, 2015 Name Your Customer Journey Stages When you take on journey mapping, make your first action gaining agreement on the names of the stages of your customer journey. Read Full Post
