October 9, 2014 Why Do You Track Customers Referrals? Companies completely focused on customer profitability learn how referral rates differ by customer group and identify the reasons for not referring. They use this information to dig into the reasons behind the numbers and drive change as a result of what they learn. Read Full Post
October 7, 2014 Happy Customer Experience Day! Celebrating great customer experience and the professionals who make it happen. Over 2,800 Customer Experience Professionals are celebrating #CXDay this year. Are you? Read Full Post
Committing to Customer Management This post is part of the 2014 CX Day Customer Experience Blog Carnival. Read Full Post
October 2, 2014 Three Actions to Make Customer Metrics a Success The key to making guerrilla metrics a success is to do three things right: 1. Introduce customer metrics the right away; 2. Get commitment to gather data (and the resources to do it); 3. Secure leadership and establish accountability Read Full Post
