The key to making customer metrics (also known as guerilla metrics) a success is to do three things right:
1. Introduce them the right way.
Sell that customer metrics provide the clarity and revenue connection that’s been missing.
2. Get a commitment for gathering the data and secure the resources to do it.
Putting these metrics together will take some doing. Complete the legwork first to define the size of the undertaking, and then ask for the necessary resources as part of the plan.
3. Secure a commitment from leadership to integrating the metrics as a key part of business reviews and definition of business success.
Define the accountability forums that you want to include them in and have a plan for how they will be rolled out.
Read More:Connect the Disjointed Customer Metrics Guerilla Metrics: Managing Customers as Assets