April 1, 2016 How to Build a Seamless Customer Experience The exercise of creating a customer journey map provides the framework for creating a seamless customer experience. This structure enables you to build the reliable delivery of answers to customers’ questions that will improve their lives. Read Full Post
March 30, 2016 3 Leading Companies’ Method for Listening to Customers Listening to customers is central to sustained, long-term bottom-line growth. (After all, they buy your products and services.) But how do you do it effectively? Read Full Post
March 29, 2016 An Open Letter To Restoration Hardware CEO Gary Friedman Jeanne responds to Gary Friedman’s all-caps message to his staff about developing a better customer experience with a nine-point plan to actually do just that. Read Full Post
March 24, 2016 How To Boost Customer Desire vs Tolerance Of Your Experience When you tap into emotions and customer desire, you open up a world of possibilities that can capture the imagination of your business. This is the frontier of experience innovation that differentiates you from the competition. Read Full Post