There is no more powerful testament of trust than belief. “I believe you” means “I trust you.” Beloved companies grasp that most people strive to do the right thing. They decide to believe in their employees and they believe their customers.
Each beloved company makes key decisions that mark its place in the universe with customers. Nurturing the organization is always first among them. That is why so many companies beloved by customers are also beloved by employees. That is why they are the greatest places to work.
