August 20, 2015 Earn Customer Desire and the Right to Grow Customer desire is an emotion that will earn growth for your business. If you deliver a reliable experience, your customers will desire to have it again. Read Full Post
August 18, 2015 Three actions to drive customer listening and improve story telling Customer listening improves storytelling by gathering feedback from multiple sources & presenting information by stage of the experience. Read Full Post
August 13, 2015 Connect Customer Asset Growth & Alignment Around Experience in Your Storytelling The customer journey connects alignment around experience and customer asset growth in your storytelling. Read Full Post
August 11, 2015 The Journey Map Starts with Customers’ Lives The customer journey map is a new starting point. Instead of starting with the silos, the journey gives you a frame to start with customers’ lives. Read Full Post
