The headlines are glowing:
“Texans Needed Food and Comfort After a Brutal Storm. As Usual, They Found It at H-E-B.” –The New York Times
“Opinion: Why H-E-B comes through in a crisis when Texas government doesn’t.” –The Houston Chronicle
What I wrote on LinkedIn was, “In H-E-B we trust. Here’s how admirable acts of leadership earn an army of people whose lives would be empty without you. Bravo #HEB”As I’ve shared before, H-E-B is a fantastic example of a business that understands that in certain moments, we as businesspeople have unique opportunities to embed goodwill and good acts into them, to become memorable, to become unforgettable for how we responded in this moment, and for how we helped our people and our customers.
Memory is a powerful thing. As leaders, we must ask: How will you be remembered? What do your behaviors say about you?
Take the Quiz!
I’ve put together a short quiz as a self-evaluation tool to help leaders define where they are now and identify their opportunities to become memorable and earn customer-driven growth. Click here to get started.