If I asked ten people in your company to describe your customer journey and its priorities, how many answers would I receive?
Are you executing on tasks or achieving a higher purpose?
Clarity of purpose expands the definition of work – from science to saving lives, from selling homes to delivering the American Dream. Companies with clarity of purpose can turn task-oriented decisions into choices that differentiate them. In the beloved companies:
- Decisions connect, guided by the clarity of a common purpose.
- Clarity of purpose elevates the work of everyone in the organization.
Every type of business prospers when clarity of purpose steers decision making. People across your company live up to the promises you make. Customers become emotionally connected with you and want others to experience what you deliver. Their stories of your service, experience, and people become the folklore that defines you. And customers become your sales force, telling your story to everyone they know, fueling your growth.
Read More:Why Moments of Truth Are Alive and Well Who is Accountable for the “Moments of Truth” of the Customer Experience?