Memory creation is the currency of your brand.
Follow these actions to begin to embed “clarity of purpose” into your business.
1. Establish your priority bookend customer experiences (and always be reliable in them)
What are Your Customer Experience Bookends? (company profile)
2. Get rid legacy industry practices that make you look “vanilla”
3. Hire “memory makers” not just functional experts
Are You Hiring Partners or Filling Positions? (Grow Your Company by Hiring for Life)
Read More:What a Customer Experience Consultant Can Do For You Who is Accountable for “Moments of Truth” of the Customer Experience? Three Tools for Evaluating Customer Experience Stages Create a Customer Room (The Power of Public Accountability)