Spa Technicians? No! Customer Escape Artists? Yes!

Clarity of purpose means having a definition of what experiences you will deliver. You know the memory you want customers to have and you make the decisions to prepare your people to deliver it. For example, a spa that creates an experience of escape for their customers requires a different skill set and training than a spa that hires employees to perform tasks, such as manicures, facials and massages.

 

 Read More: Three Actions to Build an Organization with Clarity of Purpose

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