Although I’m honored on my podcast to speak with a number of customer-driven business leaders of global companies, admittedly the majority of them are based in the United States. I’ve been blessed to travel abroad for work and see what the CCO role looks like in other countries, but now there’s a new report out from Talecco about the Chief Customer Officer role in the UK and the rest of Europe.
First, if you’ve never heard of Talecco, it’s a new kind of talent business that focuses on helping organizations find CCOs and other customer-facing leadership roles.
They put together this report on the state of CCOs and hiring in 2017 around the UK and Europe.
The research was conducted in the first quarter of 2017 with the aim of identifying how companies are reacting to the challenge of becoming more customer-led. This research is the first of a number of planned activities that will help define and describe the rapidly changing landscape of the Chief Customer Officer and customer-led thinking.
This particular research piece focused on the individuals that are being appointed as CCOs and the companies that hired them. We aimed to identify:
- What sort of businesses are hiring CCOs?
- What types of people are becoming CCOs?
- What are the requirements of a CCO in terms of core skills and abilities?
The aim of this research is to help those who are:
- Thinking about hiring a CCO
- Considering what the benefits of such a hire might be
- Trying to understand where customer thinking might fit into their business
- More broadly interested in how successful businesses are changing
One of the more interesting stats — for me — was that they ID’ed only about 14 people with the CCO title around the UK/Europe in 2014. In 2017, 90 people had the title from their data set. That’s more than 5x increase in a few years.
I encourage you to download the report. And for the U.S. side of any followers, have a great weekend and 4th of July. We’ll be back next week with a new podcast.