A great privilege of my professional life is to have been a part of turning the wheels behind some of the most beloved decisions in retailing. Fate delivered me to Lands’ End in 1983. During this time, the catalog industry was in its infancy, but Land’ End experienced 20 to 30 percent growth per year. The company’s passionate stand was that long-term growth was dependent on retaining a strong emotional connection with customers.
The lessons that built that business travel with me wherever I go…
