RSS reader FeedSpot just voted our blog the No. 1 customer experience blog on the Internet, via a few of the following factors:
- Google reputation
- Google search ranking
- Influence and popularity on social media
- Quality and consistency of posts
- An editorial team/subject matter expert review
I’m incredibly honored to be No. 1 on their customer experience blog list. But of course, I don’t do it all alone. Let me pull back the curtain a little bit on that.
Who works on my customer experience blog?
Much of the design and strategy elements are handled by Juergen Berkessel, who runs the Polymash Digital Agency. I’m writing a new book for you (details to come soon), which often requires 10-11 hour/days, so I rely on Ted Bauer for help with this blog. He is a wizard at packaging up my content and adding extra value and content in it for you. Karen Chemel is my right-hand woman on so many things. Those people work hard on this customer experience blog — and then of course I need to thank all the podcast guests I’ve had so far. We’re at 54 episodes right now, and each of the guests has taken 30-45 minutes out of their busy day, often having to re-record a small section if technology hiccups (it happens!). I thank all of them too.
Importantly, I also want to shout out to the customer experience community we are all a part of. Fearless sharing with each other is at the cornerstone of this work…and you inspire me every day.
The other tools that help out our blog
This won’t come as a huge surprise to digital marketing people, but we use a few different tools to help optimize some of these posts, including Yoast (SEO), CoSchedule (social automation and messaging), Thrive Leads (landing pages, sliders, etc.), MailChimp (emailing), various podcast recording tools including good ol’ Skype, and Google Docs/Drive for multi-location community. I’m in Bellevue or traveling, Juergen is in Tampa or New Jersey, and Ted is in Texas.
One of the most amazing things about the evolution of work in the last 20 years has been how many tools, when combined together, can create such a seamless remote working experience. I love it! I also love seeing CCOs embrace the tools of their craft.
We’re not the only customer experience blog on the block
There is tons of good writing about customer experience of late, from big sites like Forbes to niche blogs and dedicated sites like CustomerThink. There are so many great resources out there for people in our field. I hope you enjoy them all, from a customer experience blog to a best-selling book on the topic.