Are You a Company of Believers?

Beloved companies know that the outcome of their decisions and their actions reveal who they are and what they value.  Companies who decide to believe make belief a competency of their business, people, and operation.

Are you a company of believers?  Review the ten actions of believers. Can you say yes to each action?  

1. Make employee selection a priority.

You extensively screen and select people who share your organizational values.

2. In decision making, yield to employees’ natural instincts to do the right thing.

You believe employees will live by the values, spirit, and passion for which they were chosen.

3. Invest heavily in training and development to prepare and enable peak performance.

You trust prepared employees.

4.  Reward and recognize employees for innovation, ingenuity and thinking on their feet.

You reinforce your belief in employees.

5. Elevate the dignity of employees by removing unnecessary rules and policies.

You release control so employees can innovate and solve problems.

6. In customer relationships you honor the dignity of customers.

You strive to remove policies and procedures that protect “us” from “them.”

7. Actively decide to be transparent with customers.

You believe that trust is reciprocated. You suspend the fear of sharing information.

8. Believe customers are an asset, not a cost center.

Your decisions and choices are guided by investing in customer relationships.

9. Use your own products and services and interact with customers.

You eliminate detachment and cynicism by personally connecting to your customers’ experience.

10. Believe in the truth of your customers’ words.

Customer feedback fuels your business. You trust current customers to guide future customers.

The actions of belief, such as trusting and honoring employees and customers, bonds people to a beloved company.  Believing is a unique and special characteristic that sets beloved companies apart. It makes them human.

Read More:

Beloved Companies Deliberately Build a Company of Belief How Belief as a Core Competency Drives Business Growth

3 comments to " Are You a Company of Believers? "

  • […] — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her […]

  • Viji Sashikant

    The 10 points you make apply equally to non-profits who depend on volunteers. In large non-profits, there is a staff member who is a volunteer-coordinator, but their job seems to be merely recruitment and not retention. The result is that eager volunteers quickly turn into disillusioned volunteers and move away. There doesn’t seem to be an exit strategy either. I wish I could forward this blog to several non-profits that I was part of.

    • jeanne

      Thank you so much for your feedback. We have used this information with non-profits, and you are right…it does apply and work quite well.

      Please do forward it on – it is my pleasure to share this content.


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