Guest Post by Mary Walton, author at SimpleGrad – Education and Writing Tips
E-Commerce site’s leadership often focuses on end to end customer experience for their shopping sites, by using CX approaches like Customer Journey Mapping and advanced approaches like establishing Customer Rooms. But sometimes the basics can be overlooked. So here are 9 fundamental and perhaps obvious ways in which online shopping experiences can be improved.
1. Improve your grammar
Good grammar shows that you’re a professional, legitimate company. As well as with well proofread copy, as mentioned above, it shows that you’re paying attention to the details. Use a service such as Paper Fellows to improve your grammar skills, so you can write the best copy.
2. Make your website mobile friendly
Nowadays, most people aren’t viewing your website on a computer or laptop. They’re much more likely to be perusing your goods on a phone or laptop. That’s why it’s crucial to have a mobile friendly version of your site. This makes it much easier to browse, and shows customers that you care about their experience with you.
3. Provide customer reviews
Customers find it easier to trust an online product if they know someone else has bought it first. That’s why so many of the bigger stores online include customer reviews. It helps them make an informed choice about whether they want to buy from you, or not. If you have a new product, or you’re just starting out, try using a writing service such as Custom Essay or Do My Assignment to write reviews for you.
4. Give a live chat option
Every now and then a customer will have more questions about a product you’re offering. The easiest way of getting that question answered is to offer a live chat option. That way, they can contact someone right away, getting the answers they need.
5. Proofread your content
Proofreading is much more crucial than you’d think to the customer experience. It all comes down to trust. If they come to a site that is full of misspellings and errors, they aren’t going to trust the site with their financial information. Why would they? They’ll go elsewhere. To show that you’re legit, try using a proofreading service. Companies such as Easy Word Count, Academized and Essay Services can all help you out.
6. Offer free shipping
‘Free shipping’ are the magic words to many customers. Think about it. How many times have you filled up a virtual cart, only to rethink it at the last second because you need to pay a shipping fee? Exactly. Offering free shipping shows that you care about the customers’ experience, even as they’re paying for their goods. They’ll remember that, and they’ll be back.
7. Make your site easy to navigate
Nothing’s worse than a site where the customer can’t see where to go. Map your site out so they can see exactly what you sell, and where they should go to get it. It saves them time and hassle when they come to buy.
8. Use good photos
Show your customer what the product looks like from every angle. It helps them make the most informed choice before they hit ‘add to cart’. Also, make sure the photos are of high a quality as possible. They need to be able to see everything there is to see. Allowing customers to add photos to reviews is another way to help them get a really good look, too.
9. Don’t forget site search
Many customers, when they first come to your site, are going to be looking for the ‘search’ bar. They know that it’ll be the fastest way to find what they’re looking for. Make sure your is nice and prominent on the landing page, so they’re not wasting time searching for it. As well as this, make sure you invest in good search technology. You don’t want the customer walking away thinking you don’t have a product, when in fact you do.
These nine tips will help you give your customers the best experience possible on your online store. It’s all about making the buying process as easy as possible for them. If you do that, they’ll think highly of you are most certainly come back for more.