There is great relief at the prospect of hiring a Chief Customer Officer. It signals that something is being done. It gets precariously close to letting the president make a check next to “customer” on his or her list of things to do because it’s now being “handled.” This couldn’t be further from the truth.
The leadership of the company must be behind the Chief Customer Officer. Senior executives should know that before they commit to a Chief Customer Officer, this will require a time commitment from them. Especially if the Chief Customer Officer comes from outside the business, he or she will need these executives to cut a swath through the politics of the organization.
There are eight major actions the executive sponsor needs to do to ensure CCO success: