Introducing a 6-Part Power Core Series, which begins on September 4th
An examination of each power core will connect the dots for you between what your company power core is and the ease or difficulty you experience in driving customer focus. It will illuminate why, based on the core of power in your organization, you are able to accelerate some things and encounter obstacles on others when it comes to customers. Putting you through these paces is meant to give you that Aha! moment, so that you can frame the scale of your effort and craft a realistic plan for your organization.
Companies typically forge ahead with the customer work without taking stock of these real and powerful determinants of how it will proceed. They simply begin, hit the inevitable roadblocks of the power core, and from there the work begins to falter and sputter.
You need to know how closely the reinforced and innate skills of your organization line up with the ones necessary to drive customer profitability.
The end game is to incorporate the drive for managing customer relationships and profitability into the power core. Because these goals and actions remain elusive, they’re simply not called for with the same level of gusto. In many cases, they’re not called for at all. Especially where there’s success at pumping out sales, or saturating the marketplace, or when the product always demands continued updates.
The customer stuff always seems to be something to layer on top of the “real work” rather than being part of the work itself. It’s often seen as the competition.
Plan Your Power Core Strategy
Take the time to think seriously and strategically about your company power core and what its impact will be on your ability to drive the customer effort.
Step 1: What Is Your Power Core?
The first step in creating a power core partnership is to identify your primary and secondary power cores. During September 4-25, I’m publishing a 6-part Power Core Series.
Use the information to help you determine the power core in your organization.
- How does your company define success?
- What are the areas of strength the company prides itself in?
- What part of the company did the leaders of the company come from?
- What does it excel at?
- What competencies are stressed?
- What competencies do the “stars” possess?