Beloved companies believe their customers. Its the intent and motivation – the “what” and “why” behind decisions that bond people with companies.
- Think of customers as an asset. Beloved companies give control back to customers by trusting them.
- Suspend cynicism. Beloved companies suspend the rules and policies, and operate from the belief that customers (and employees) generally do the right thing.
Do You Believe Customers are an Asset or Cost Center? (company profile)