Beloved Companies Deliberately Build a Culture of Belief

Beloved companies believe their customers. Its the intent and motivation – the “what” and “why” behind decisions that bond people with companies.
  • Think of customers as an asset. Beloved companies give control back to customers by trusting them.
  • Suspend cynicism. Beloved companies suspend the rules and policies, and operate from the belief that customers (and employees) generally do the right thing.

Take Action:

Growing Customers as the Asset of Your Business

Five Answers Every CEO Should Want to Know

Read More:

Do You Believe Customers are an Asset or Cost Center? (company profile)



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