Beloved companies believe their customers. Its the intent and motivation – the “what” and “why” behind decisions that bond people with companies.
- Think of customers as an asset. Beloved companies give control back to customers by trusting them.
- Suspend cynicism. Beloved companies suspend the rules and policies, and operate from the belief that customers (and employees) generally do the right thing.
Take Action:Growing Customers as the Asset of Your Business Five Answers Every CEO Should Want to Know
Read More:Do You Believe Customers are an Asset or Cost Center? (company profile)