Reality Check Audit
The five competencies connect customer experience to business growth, unite leaders on customer priorities, and shift your business focus to earning the right to grow by improving customers’ lives.
This is an audit I conduct with my clients at the beginning of each coaching engagement to determine how much work has been completed in each of the five competencies. It highlights key actions, tactics and behaviors that should be occurring when competencies are embedded and functional in driving business operations and customer-driven growth.
- I encourage you to use this reality check audit as a tool to clarify the CCO role as guiding the company to build out the competencies, and to clarify what you can achieve by embedding the five competencies into how you operate your business.
How It Works
Answer the questions to identify the stage of customer growth you are working in. If your results suggest that you are “early” in some activities within the competencies, you are in good company. The early stage is in many cases the outcome of silos working hard (even after many years of survey work or focus)—but working hard separately.
That is why the five competencies are powerful . . . because they create an engine to unite leaders and your organization.
Take The Audit
Learn more: 5 Competency Framework