May 28, 2019

Earn Your Place in the Story of Customers’ Lives

Memory creation is a choice. In every interaction with customers, you can choose how you’ll deliver a memory and if you’ll deliver a memory. The great news is often, that choice comes at no cost. All it requires is that people act on the power they have to deliver that memory. In today’s episode, I explore how to earn a place in the stories of our customers’ lives.