You will increase your prosperity by deciding to believe in your customers and your people. The decision to believe is core to beloved companies. Having this ability is the foundation for building the kind of company that employees love and customers want to be associated with.
“I believe you.” With those words, we honor the recipient. Inside beloved companies, they decide to believe. Trust and belief are cornerstones of relationships with employees and customers. Take action and implement three actions to help make “believing” a core competency in your organization and culture.
“I believe you” are three of the most powerful words in business because they send a message: “We trust our customers and we trust our employees.” When embraced in business, “I believe you” unleash optimism, enthusiasm, imagination, and growth. Decisions grounded in belief prove how much you honor customers and employees.
The actions of belief, such as trusting and honoring employees and customers, bonds people to a company. Believing is a unique and special characteristic that sets beloved companies apart. It makes them human.
Customers are assets to be cared for and nurtured. Beloved companies are always aware of how their assets are growing or shrinking. Knowing the value of a long term customer guides decisions on how a company welcomes new customers and develops existing customer relationships. The formula for success is Belief + Investing = Growth.
As tempting as it is to debate customers to uphold a policy to the letter of the law, suspend the cynicism and work to believe your customers. Most are going to honestly relay what is happening to them. Work to eliminate the question of doubt about your customer’s integrity. It will do wonders for the attitude and actions that your frontline brings to their interactions with customers.
Compare your company’s decisions to those made by beloved and prosperous companies. Take advantage of the online diagnostic: Do You Make the Five Decisions of Beloved Companies? Determine how close you are to becoming a company that earns devoted customers, devoted employees, and business growth.
Beloved companies know they are defined in the fleeting moments of a customer interaction. In a world that is spinning so fast, we crave what the beloved companies deliver. Beloved companies share five active and purposeful decisions which inform and motivate their conduct.
Belief a core competency in beloved companies. Evaluate your company’s ability to believe, and determine how close you are to becoming a company that earns devoted customers, loyal employees, and business growth.
Beloved companies believe their customers and employees. This trust enables a company to encourage innovation and partnership. Employees are free to create moments of truth and deliver a unified customer experience.