May 21, 2015

Suspend Cynicism in Business by Deciding to Believe

You will increase your prosperity by deciding to believe in your customers and your people. The decision to believe is core to beloved companies. Having this ability is the foundation for building the kind of company that employees love and customers want to be associated with.


April 9, 2015

Three Actions to Build a Culture of “Belief” in Your Organization

“I believe you.” With those words, we honor the recipient. Inside beloved companies, they decide to believe. Trust and belief are cornerstones of relationships with employees and customers. Take action and implement three actions to help make “believing” a core competency in your organization and culture.


March 10, 2015

Nine Indicators that Create Optimism and Drive Business Growth

“I believe you” are three of the most powerful words in business because they send a message: “We trust our customers and we trust our employees.” When embraced in business, “I believe you” unleash optimism, enthusiasm, imagination, and growth. Decisions grounded in belief prove how much you honor customers and employees.


January 20, 2015

Begin Cultivating the Long-Term Customer Relationship

Customers are assets to be cared for and nurtured. Beloved companies are always aware of how their assets are growing or shrinking. Knowing the value of a long term customer guides decisions on how a company welcomes new customers and develops existing customer relationships. The formula for success is Belief + Investing = Growth.


October 16, 2014

Believe Your Customers

As tempting as it is to debate customers to uphold a policy to the letter of the law, suspend the cynicism and work to believe your customers. Most are going to honestly relay what is happening to them. Work to eliminate the question of doubt about your customer’s integrity. It will do wonders for the attitude and actions that your frontline brings to their interactions with customers.


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April 10, 2014

Are You Making the Five Decisions of Beloved Companies?

Compare your company’s decisions to those made by beloved and prosperous companies. Take advantage of the online diagnostic: Do You Make the Five Decisions of Beloved Companies? Determine how close you are to becoming a company that earns devoted customers, devoted employees, and business growth.


March 13, 2014

What Decisions Make You a “Beloved Company”?

Beloved companies know they are defined in the fleeting moments of a customer interaction. In a world that is spinning so fast, we crave what the beloved companies deliver. Beloved companies share five active and purposeful decisions which inform and motivate their conduct.