How do you move from ‘conceptualizing CCO work’ to ‘actually executing on CCO work?’ Here’s a simple path.
I speak to Martin Hand, who’s currently CCO of St. Jude but previously held the same role at United Airlines. What’s the difference between customer (or donor)-facing work in non-profit and for-profit? He explains. (Hint: It’s not as big as we think.)
The actions of belief, such as trusting and honoring employees and customers, bonds people to a company. Believing is a unique and special characteristic that sets beloved companies apart. It makes them human.