January 29, 2019

Focus on Earning a Long-Term Relationship, Not Making the Sale

Make Mom Proud companies work to replace tactics with establishing a relationship with customers; they aim to guide rather than hide; they educate customers with facts, which they clearly lay out for them so customers can make informed decisions. So work to earn the relationship. Don’t make that sale. Learn more in today’s Daily Dose video.


Remembering Diana Helfinstine and Her Commitment to Customer-Driven Growth at Essilor
February 8, 2018

Remembering Diana Helfinstine and Her Commitment to Customer-Driven Growth at Essilor [PODCAST]

In tribute to Diana Helfinstine, VP of Customer Experience at Essilor, we revisit this podcast episode in which Diana shared how she implemented customer experience strategies that fueled Essilor’s customer-driven growth, and created greater value for their customers and patients.


CX Transformation _ how CCO can thrive
February 11, 2016

How a CCO Thrives During CX Transformation

The role of the Chief Customer Officer is to work with leaders to provide proof that they are committed to CX transformation and improving customers’ lives. You must move beyond the customer manifesto and hep them translate commitment into actions that employees will feel proud to follow.


The Customer Journey Map image
December 17, 2015

The Customer Journey Map Starts with Customers

The customer journey map offers a new starting point for the CX work of the organization. Instead of starting with the silos, you are starting with your customers’ lives. Companies that transform how they grow do so because they think about the customers at the end of their decisions. Their intent is to “earn the right” to grow by improving their customers’ lives.