Companies that would make your mom proud prove with their actions that they have their customers’ best interest in mind. […]
How does one go from being a technical writer to being a CCO?
A strong customer-driven growth engine will boost your revenue, and this has been proven by research consistently.
I speak to Martin Hand, who’s currently CCO of St. Jude but previously held the same role at United Airlines. What’s the difference between customer (or donor)-facing work in non-profit and for-profit? He explains. (Hint: It’s not as big as we think.)
Put the CCO in the position of doing specific and tangible work within the first month of the job.
Make the first order of business driving the metrics of customer loyalty and customer profitability. This is what I call the customer math for your company.
Another potent first-quarter action for a new CCO is to understand how the company collects and uses incoming customer information. This pushes past the concept of the CCO job, moving involvement into the tactical work of the operation.
Why does it take such a push to wrap the focus of a company around the customer as the source […]