Thank you for joining the movement!
My friends, book number four is done! And many of you already have the copy on your bookshelf! This book, Would You Do That To Your Mother? The “Make Mom Proud” Standard for How to Treat Your Customers, is my “thank you” for letting my words into your life.
I’m grateful to our community of brave customer crusaders from every kind of business across the globe. Charging up that hill together is the honor of my professional life. Getting to know you, and your passion, and your journey, and your ups and downs while doing this work is a privilege. And to learn from you that in my own small way, I have helped – that is joy to me. Your partnership and friendship and generosity stir my enthusiasm for this work, even after these thirty-five years of being dedicated to only this work.
I’m grateful for the bumps and stumbles and the scrapes that I’ve experienced as a customer experience practitioner, because without them, I honestly could not have written this book for you. And weirdly, I’m grateful for the ups and downs I’ve had in my life as a customer. These experiences bind us all together in the human condition of being a customer, and the necessity of drawing upon those experiences to serve them.
Thank you to Leah, and Helen and Will, and Adrian and Alyssia at Portfolio for believing in me once again! Media Volery, our partnership is so important. Mark and team, and Ken and team – my optimism for what we can do together with this “mom book” holds no bounds!
To my husband, Bill, I’d need to thank you constantly to express my gratitude for taking this journey with me. Grateful that you don’t need that, I am however, most grateful for your “crazy good support” when I am writing. You deserve some kind of husband award. For Lind and Lydia, you are both in my heart every day. Thank you. Finally, to my dad, who is never far from my thoughts, I send thanks wherever you are. And to Mom, I hope as your daughter that I #MakeMomProud.
How do we cut through the rigmarole of business to give customers the treatment they desire, and employees the ability to deliver it? Customer experience expert, Jeanne Bliss recommends making business personal to get the traction you need by focusing on one deceptively simple question: “Would you do that to your mother?”