Chief Customer Officer 2.0

Chief Customer Officer 2.0: How to Build Your
Customer-Driven Growth Engine

“If Jeanne Bliss hadn’t written her first book, I wouldn’t be in the role I have today. Now, ten years later,
she continues to provide leading guidance for Chief Customer Officers.”
Jeb Dasteel, Senior Vice President & Chief Customer Officer, Oracle


“I guarantee that you will dog-ear this book and refer to it repeatedly to achieve success in your customer experience transformation and Customer Leadership role.”
Gavan Duff, Chief Customer Officer, MSA-The Safety Company


“It’s really very simple: Anyone in business should be thinking about customers, and anyone thinking about customers should be reading Jeanne Bliss.”
Don Peppers, Founding Partner, Peppers & Rogers Group

book-customer-experience-roadmap-quoteChief Customer Officer Book





Chief Customer Officer 2.0 gives you a proven 5-competency framework that has launched and advanced the customer experience transformation in business-to-consumer and business-to-business companies around the world.

And it will take years off your learning curve.

This book outlines in detail Jeanne Bliss’ Five-Competency Model…the same model Jeanne uses to coach the C-Suite, Chief Customer Officers and Vice Presidents of Customer Experience globally.

Chief Customer Officer 2.0 will quickly get you into action with a united leadership team, shifting your business focus to earning the right to growth, by improving customers’ lives. In Chief Customer Officer 2.0, Jeanne Bliss provides practical guidance on how to embed the Five Competencies into the way your company develops products, goes to market, enables and rewards people, and conducts annual planning. And she fearlessly shares her leadership tools and ‘recipe cards’ developed over thirty-years as a Chief Customer Officer practitioner and coach to support and enable your business transformation.

Why Jeanne Wrote Chief Customer Officer 2.0

“Chief Customer Officer 2.0 is our new handbook for evolving our organization to earn customer-driven growth.”
Claire Burns, Chief Customer Officer, MetLife

Using Jeanne’s framework, you will discover how to:

  1. Manage and Honor Customers as Assets
  2. Align Around Experience
  3. Build a Customer Listening Path
  4. Embed Experience Reliability & Innovation
  5. Lead One-Company Accountability, Leadership and Decision Making

Including over forty case studies of how Chief Customer Officers around the world embed these five competencies, this is the book you have been waiting for…the book that tells it like it really is and gives you the framework to begin to build your customer- driven growth engine – today.

My “Pay it Forward” Thank You…

Chief Customer Officer 2.0 is my ‘pay it forward’ book – a thank you to all of my clients and colleagues for this great journey we’ve enjoyed together these past few (hmmm…over 25) years. This book wouldn’t be possible if it weren’t for the learning that we have shared. So if you want books, I want to make sure you get the best deal possible.

When You Buy 1 Copy…
You’ll Receive: CCO job description and planning guide for staging the work of the Chief Customer Officer. Purchase Now from Amazon, or Barnes & Noble, or BAM , then complete the redemption form here for download access.

When You Buy 10 Copies…
You’ll Receive: The tools above, plus a downloadable set of Action Labs with guides and tools for implementing the 5 competencies. Purchase Now from Amazon, Barnes & Noble, or BAM, then complete the redemption form here for download access.

When You Buy 25 Copies…
You’ll Receive: *Everything above, plus: participate in a webinar discussion series with fellow practitioners for each of the 5 competencies. You will be a part of five separate webinar discussions open to a limited number of participants. Purchase Now from Amazon, or Barnes & Noble, or BAM then contact Jeanne to get involved in the webinars.

When You Want to Buy 250 Copies…
Contact Jeanne before you buy, so she direct you the place to get the best book discount. You’ll Receive: *Everything from above, plus: Free 1-Hour SKYPE Session with Jeanne.

When You Buy 500 Copies…
Contact Jeanne before you buy, so she direct you the place to get the best book discount. You’ll Receive: *Everything from the package above, plus: Free 1-Hour In-Person Keynote (Host Also Pays Travel and Lodging). A limited number of these keynote slots remain.

*Skype and Keynote offerings subject to mutually agreed upon availability within 1-year of package purchase.


If you would like to buy Chief Customer Officer in bulk, let Jeanne know, so she can get you the best price. Working with her publisher, she’s arranged for substantial discounts off the cover price, up to 40% off, depending on the quantity purchased. For more information about bulk orders, please contact Jeanne.


Chief Customer Officer 2.0
“Pay It Forward Thank You” Redemption Form

Thank you for buying Chief Customer Officer 2.0! It was such a pleasure writing it for you. If you don’t mind filling out the information below, I’ll send over the tools promised right away. And by the way, I don’t need your receipt to prove that you purchased the books. Your word is good for me.

All the best in building your customer-driven growth engine! Please contact me if I can help in any way.
— Jeanne Bliss

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How many copies of Chief Content Officer 2.0 did you purchase? (enter numerical number please)

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Thank you so much! Enjoy the book!

- Jeanne