All good CX strategy ultimately lands at a trifecta of questions you need to answer.
What would you like to learn about? Choose from these categories:
- Align Around Experience
- CCO Role
- Customer Listening Path
- Customers as Assets
- Experience Reliability & Innovation
- Guest Posts
- One-Company Leadership
Better customer experiences equal happier customers. And happier customers are what carries business forward. They buy more, buy more often, and share their experiences with others. Though keeping customers happy is important, it isn’t always an easy task.
I get a six-step plan to a customer-driven growth engine from the head of the process for Volkswagen Australia.
Think of this in terms of “crawl, walk, run.”
Tom Allin worked in the Veterans Affairs department (appointed by Obama, in fact) after a long career in the food industry, including being a Managing Director at McDonald’s. How do all these experiences vary? How are they similar? An interesting discussion with an interesting man.
Here come the chatbots! (And, hopefully, better goal planning.)
A long year awaits. Are you ready to hit your targets?