Take Action with These 3 Steps to Help Your Customers Achieve Their Goals
October 17, 2018

#MakeMomProud Case Study: Year & Day. Plus 3 Steps to Help Your Customers Achieve Their Goals

Make-mom-proud companies take a human-centered approach when engaging with customers. Here are three steps you can take to put your customers first so you can help them achieve their goals.


October 2, 2018

How to Improve CX at Every Level of the Organization Through Personal Responsibility

In lieu of alieu of a regular Daily Dose video, I want to share with you an excerpt from an interview I did this summer with my good friend Laura Ortman—chief customer officer of Equinix—in which we discuss how practitioners from call center representatives to business leaders can impact customer experience in their roles every day. 


July 6, 2018

Bring People Back to the Core of CX Work: Make Mom Proud Resources

A highlight of some lessons from my latest book, “Would You Do That To Your Mother?” along with other video and article resources to help your organization make business decisions that earn customer growth and loyalty.


Nasdaq Speed Reads: Would You Do That To Your Mother?
June 22, 2018

Nasdaq Speed Reads: Would You Do That To Your Mother?

While promoting my book, I stopped at Nasdaq in Times Square for a #NasdaqSpeedReads interview with Lyanne Alfaro. We spoke about the book, how good employee and customer experience affects businesses and customers, and why technology and CX should play nicely together without removing the human element.


The 5-Step Guide for Customer and Culture Transformation: Your “Would You Do That To Your Mother” Reading Experience
May 25, 2018

The 5-Step Guide for Customer and Culture Transformation: Your “Would You Do That To Your Mother” Reading Experience

I designed this book to be a series of toolkits for you and your team to use while transforming your company’s customer experience. You’ll find a 5-step plan for evaluating your company’s current behaviors and implementing actions at every level of the organization to achieve the “Make Mom Proud” company status.


May 15, 2018

Mama’s Manners: A Guest Post by Chip Bell

In this guest post by Chip R. Bell, Chip shares lessons learned from his mother that have guided his career in customer service. A key lesson here is that others deserve your best, and that belief should be demonstrated in how your customers are served. Make all your customers want to say, “Your mama would be proud.”