August 28, 2014

Committing to Customer Management

Companies that wire in customer management from the beginning knit the discipline into the organizational DNA. Retrofitting it is always a challenge, especially when strong disciplines of functional excellence exist. Its critical to maintain focus and provide clarity as you move through the activities required to drive the management of customer relationships, profitability and revenue.


December 19, 2013

Find Out How Much Rock Pushing You Need To Do

The Reality Check Audit covers the seven dimensions of building customer relationships and managing customer profitability. Think of the Reality Check Audit as your “To Do List.” It’s a great way to get the lights turned on inside your corporate machine on how much work this “customer thing” takes. Use it to set expectations and to plot out your priorities.