There are four major tangible benefits.
How does senior leadership need to shift for a more customer-centric focus?
“Customer commitment” vs. “the actions that underscore customer commitment.”
What three common behaviors drive this process?
Without effective organizational decision-making processes, customer-centric growth is very hard to achieve. So, how do you create better organizational decision-making approaches?
Zipcar facilitates understanding the entire customer journey with a one-page eco-system map (versus the silo-based journeys that are really internal processes that each silo calls a “journey.”)