Because of tech/data/change management, the role of CMO is changing a good deal. What does it look like now, and where’s it headed?
Horse racing actually can teach many B2B marketers, CCOs, and event planners a whole host of lessons.
When you begin the customer work, you need to know how closely the reinforced and innate skills of your organization’s Power Core line up with those necessary to drive customer profitability. Knowing your company’s Power Core will connect the dots for you. This knowledge will illuminate why, based on the core of power in your organization, you are able to accelerate some things, but encounter obstacles on other things when it comes to customers.