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April 25, 2019

Make Customer Delight About Delivering Value with Jon Herstein of Box [PODCAST]

Jon Herstein, Chief Customer Officer at Box, talks about delivering value as a key point of customer success and delight. He also shares a framework of 6 areas of focus for his role as CCO.


February 19, 2019

Make Memory Creation the Currency of Your Brand

Beloved, Make-Mom-Proud companies work, craft, and deliver memories that customers remember and yearn for and go back to. They go out of their way to understand where their customers are emotionally. Learn how to cultivate a culture of memory creators in this Daily Dose video episode.


October 30, 2018

Hire People with the Ability to Care: A #MakeMomProud Case Study

As we move past many of the traditional ways of interacting with companies, what we expect from the people across the chat-box, the sales counter, or the service desk has changed dramatically. Especially, the newest breed of customer is flexing their spending muscle by choosing to interact with companies that provide caring people, relevance, choice, and speed. The ability to empathize and be human is now cited as a reason why customers stay or go. It is a condition for earning that sale.


The 5-Step Guide for Customer and Culture Transformation: Your “Would You Do That To Your Mother” Reading Experience
May 25, 2018

The 5-Step Guide for Customer and Culture Transformation: Your “Would You Do That To Your Mother” Reading Experience

I designed this book to be a series of toolkits for you and your team to use while transforming your company’s customer experience. You’ll find a 5-step plan for evaluating your company’s current behaviors and implementing actions at every level of the organization to achieve the “Make Mom Proud” company status.


May 22, 2018

5 Companies That Are Changing The Way Businesses Relate To Customers

A unique customer experience is the outcome of a unique company. What I mean by that is that, yes a company can put tactics into place that transactionally are out of the ordinary. But in order to be steadfast in the market, and with customers, employees, and partners, as a company that is unique — they need to address both the internal and external factors to enable them to deliver in a unique manner.


May 15, 2018

Mama’s Manners: A Guest Post by Chip Bell

In this guest post by Chip R. Bell, Chip shares lessons learned from his mother that have guided his career in customer service. A key lesson here is that others deserve your best, and that belief should be demonstrated in how your customers are served. Make all your customers want to say, “Your mama would be proud.”