Because of tech/data/change management, the role of CMO is changing a good deal. What does it look like now, and where’s it headed?
Horse racing actually can teach many B2B marketers, CCOs, and event planners a whole host of lessons.
This will make you laugh — while also helping you understand the critical importance of customer relationships in the modern business ecosystem.
Many organizations considering a Chief Customer Officer frequently consider layering the role on to an existing position already held inside the organization. While the Chief Customer Officer work can be led from either customer service or marketing, it’s important to go into this with your eyes open. Layering the customer work on top of existing responsibilities should not be considered a no-brainer.