Memory creation is a choice. In every interaction with customers, you can choose how you’ll deliver a memory and if you’ll deliver a memory. The great news is often, that choice comes at no cost. All it requires is that people act on the power they have to deliver that memory. In today’s episode, I explore how to earn a place in the stories of our customers’ lives.
Clarity of purpose means having a definition of what experiences you will deliver. You know the memory you want customers to have and you make the decisions to prepare your people to deliver it.