July 18, 2012

6. CEOs Should Provide Political Air Cover for the Chief Customer Officer

What the CCO needs most is someone at the highest levels to collaborate with. Someone who is willing to step in and course-correct the action when it stalls. And it will stall. That’s a built-in component to any work that challenges the status quo, which is what the CCO role is meant to do.

This partnership will become the cornerstone for achieving the optimum benefit from your investment in a CCO. When the collaboration is optimized, this partnership will create a nimble and realistic approach to changing the organization.