Memory creation is the currency of your brand. Clarity of purpose ensures you do not leave customer memories to chance. Are there different versions of your brand’s story being told by customers? Or do you deliver memorable points of contact that connect with your customers?
First impressions last the longest. Is your purposeful? We know through social media that customers remember your “hello” and “goodbye.” With clarity of purpose, the beginning and ending moments of customer contact are guided by a unifying purpose.
Are your interviews as unique as your company? By using a white paper bag as its job application, Amy’s Ice Creams gets to know the creative soul lurking within the teenage candidate standing before them.
It’s an everyday charge up the hill to be there for customers in ways that are important to them. Beloved companies gladly do the hard work. The work translates into a reliable customer experience, continued relationships with customers and prosperity for the beloved company.
Beloved companies lock customers in their corporate memory. They honor them by ensuring continuity for serving their needs. Corporate collaboration is a quality customers love. Do you provide service continuity?
The details of how your customers go through their days are the details that should inform the actions that you take. Your knowledge of your customers grows experience reliability. How much do you know about your customers’ lives and what makes them tick?
A service magnet is a gesture that helps your customers and draws them to you. What can you do to let customers know of your sincerity to serve them?
Your experience reliability is what gives your customers a story to tell in social media. That means reliability in the quality of your people, your processes and cycle times.
When you having a clear path for decision-making, it drives both financial prosperity and prosperity of the human spirit. Employees stay and become more valuable.
Customers become the army that grows the beloved company’s business.
Watch Jeanne introduce the five decisions that transform an “everyday” company into a beloved company. These decisions drive the behaviors customers love and will help you earn the right to customer raves.