November 5, 2013

Three Actions to Build an Organization With Clarity of Purpose

Memory creation is the currency of your brand. Clarity of purpose ensures you do not leave customer memories to chance. Are there different versions of your brand’s story being told by customers? Or do you deliver memorable points of contact that connect with your customers?


October 31, 2013

Customers Remember Your “Hello” and “Goodbye”

First impressions last the longest. Is your purposeful? We know through social media that customers remember your “hello” and “goodbye.” With clarity of purpose, the beginning and ending moments of customer contact are guided by a unifying purpose.


October 10, 2013

Being There for Customers Fuels the Prosperity of Beloved Companies

It’s an everyday charge up the hill to be there for customers in ways that are important to them. Beloved companies gladly do the hard work. The work translates into a reliable customer experience, continued relationships with customers and prosperity for the beloved company.


October 8, 2013

When Your Service Providers Change, Do You Provide Experience Continuity?

Beloved companies lock customers in their corporate memory. They honor them by ensuring continuity for serving their needs. Corporate collaboration is a quality customers love. Do you provide service continuity?


October 3, 2013

Do You Start with the Product or Your Customer?

The details of how your customers go through their days are the details that should inform the actions that you take. Your knowledge of your customers grows experience reliability. How much do you know about your customers’ lives and what makes them tick?


September 19, 2013

The Prosperity of Beloved Companies

When you having a clear path for decision-making, it drives both financial prosperity and prosperity of the human spirit. Employees stay and become more valuable.

Customers become the army that grows the beloved company’s business.