A great conversation with Mark Ramsey of Audi on how to drive organic customer growth, how to build a CX team, how to manage both B2B and B2C commitments, and much more.
Jeanne appeared on the MarketingSmarts podcast in early April 2016 to discuss the value of building your business organically through customer experience. And she also reveals her soon-to-be-released podcast!
In order to connect customer experience to business growth, you need to move past the classic quarterly sales goals, production goals or operational objectives as the only metrics to define how the business is doing. Customer growth and profitability metrics must be connected to customer experience to warrant investment of people, time and financial resources.