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April 12, 2016

Marketing Smarts: Is your company committed to customer experience? [Podcast] [PODCAST]

Jeanne appeared on the MarketingSmarts podcast in early April 2016 to discuss the value of building your business organically through customer experience. And she also reveals her soon-to-be-released podcast!

February 27, 2014

How to Connect Customer Experience to Business Growth

In order to connect customer experience to business growth, you need to move past the classic quarterly sales goals, production goals or operational objectives as the only metrics to define how the business is doing. Customer growth and profitability metrics must be connected to customer experience to warrant investment of people, time and financial resources.