It was my pleasure to appear on the MarketingSmarts podcast episode that debuted last Wednesday. You can listen to it here:
I was interviewed by the great Kerry O’Shea Gorgone. We talked about several key topics, including:
- The rise of the chief customer officer
- Why every company should strive to implement customer-centric leadership
- Adopting and holding to customer-centric practices
- How to still value customers in times of economic/business downturns
The Need For Customer-Centric Leaders
One of my favorite parts of the conversation comes around the 7:30 mark, as we discuss the need for customer-centric leaders. I noted:
“There is a very strong understood connection between organic growth and growing your customer base and profitability—that it can’t be all about your sales acquisition engine. That’s good, but if you’re leaking 90% of what you brought in the quarter before, out of your existing customer base, you could have grown but you don’t. There’s got to be something pointing to it, and usually it’s the [customer] experience. As a result, CEOs have realized that after all these years…saying ‘go be customer-focused’—it doesn’t happen organically. The silos don’t organically decide to put aside some of their own silo-based metrics and unite to deliver an experience. You need somebody sitting at the center of it, at least for a while, orchestrating it.”
The Chief Customer Officer Human Duct Tape Show
It’s been particularly exciting to appear on podcasts recently because — drum-roll please — we’re launching our own at Customer Bliss in May!
Excited to announce that we launched the podcast in April 2016!