What makes the difference between having customers who like you and customers who love you?
Lots of businesses are respected, but only an elite few have passionate, loyal, vocal fans. The kind of customers who not only come back time and time again, but rave to friends, family, and even strangers. The kind who can drive explosive growth via e-mail, blogs, Facebook and Twitter.
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How to get the “customer thing” done to drive customer profitability…
beyond the banners, hoopla and empty promises.
This book is about how to push the customer rock up the hill by turning the focus on the obvious: customer profits. It’s about knowing how steep that hill is. It’s about figuring out if you’ve got the leadership chops to take the effort on, and it’s about navigating the corporate machine to figure out where to best leverage the effort from.
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