Chief Customer Officer

Getting Past Lip Service to Passionate Action

How to get the “customer thing” done to drive customer profitability…

beyond the banners, hoopla and empty promises.

This book is about how to push the customer rock up the hill by turning the focus on the obvious: customer profits. It’s about knowing how steep that hill is. It’s about figuring out if you’ve got the leadership chops to take the effort on, and it’s about navigating the corporate machine to figure out where to best leverage the effort from.

You’ll learn…

What will drive action inside the corporate machine
How to drive accountability across the silos
If you need a “CCO” to keep the action moving

You’ll get…

Diagnostics to determine why customer efforts falter
Guerrilla Metrics to kick-start your effort
A Reality Check Audit to evaluate company performance
Accountability forums to drive the action
The CCO job description and organization options

Chief Customer Officer is now summarized for marketers worldwide on marketingprofs.com

- Click here to view the summary.

Soundview Executive Book Summaries

- Read the book review from Soundview.

Praise for Chief Customer Officer

Jeanne Bliss has an uncommon background, blending her passion for customer experiences with her ability to cut through organizations and get the job done.
- Jean-Philippe Courtois, President, Microsoft International

Talking about customer success is one thing; having it in your DNA is another. Chief Customer Officer provides refreshing and needed advice for organizations who say they’ve committed to customer loyalty but don’t seem to make any progress.
- Wim Elrink, Senior Vice President, Customer Advocacy, Cisco Systems Inc.

The concentration of customer care in a single C-level authority is an emerging discipline of the early 2000 decade—but Jeanne Bliss is already firmly in place as its oracle who can make it actionable as a major economic value-add.
- Mack Hanan, Author, Consultative Selling, CEO, the Greymatter Group Inc.